Tips For Choosing Your College Essay Topic

Where to start with those college essays—that is the question. If you’re stuck on what exactly to write about, this is the post for you! Your college essay — probably the most daunting, dreaded and time-consuming part of the college application process. You might find yourself asking: What am I supposed to write about? How do I know if the admissions office will like it? These are just a few of the many questions you’re likely asking yourself and could be the reason why you might be procrastinating writing your essay. Unfortunately, your application isn’t complete until the essay is done, and it might be the one thing that sets you apart from every other applicant and gets you into your dream school. Choosing the essay topic is the hardest part, but once you start, it’ll be done before you know it! Here are my five tips for coming up with topics for your college essay. 1. Show them who you are Your college essay is a time to show the admissions counselors who you are. If you have a unique interest or hobby that stands out and that most other applicants won’t have, talk about it. It shows the kind of person you are and tell the admissions office that you’ll add character and diversity to their school. 2. Think about a life-changing event You might still be young, but that doesn’t mean you haven’t learned a valuable lesson in your life. If you’ve had an experience that changed your life or taught you a valuable lesson, explain what that event was and why it made an impact on your character. 3. Discuss future career goals If you already know the career goal you have and it’s something you’ve known for a long time, you’ve got a topic! It shows the college why you’re choosing them and that you’re a driven person with goals you’re trying to achieve. 4. Address a gap in your rà ©sumà © So maybe your activity resumà © is a little on the bare side — that’s okay, but talk about why that is. If you were really dedicated to something outside of school or had a personal issue that held you back from being involved, this is your time to tell them. Colleges want students who are well-rounded and involved, if your activity resumà © doesn’t show that, you want to tell them why. 5. Use humor This one isn’t a topic or situation, but is something you can incorporate in your essay. If you are creative and have a great sense of humor, let it show. If you can make someone laugh in your essay, it’s a way they will remember you when it comes time to send out those acceptance letters. Author bio: Written by Annalise Cosco — a writer for NextStepU.com. Cosco attended St. John Fisher College in Rochester, N.Y. She has a love and passion for writing and is a complete â€Å"news junkie.† She’s the kind of girl who loves shopping, chick flicks and pumpkin flavored everything, but is also a complete sports fanatic! For more college planning advice, visit NextStepU.com!

Every time I close my eyes, I see it .Hungry ,ravenous...

Every time I close my eyes, I see it .Hungry ,ravenous flames dancing in the breeze rapidly gaining life ,morphing into a bright orange embers ,igniting the piles of antiquity -the books ,the vase ,the paintings.The highly decorative paintings ,the chiefly lacquer and ceramics crackling rupturing into pieces.Sparks flew across the room and the horror, terror and sheer heat hit me full in the face. I felt the scalding heat of the fire as it burned my whole life into ashes .As the flames grew bigger , the vigor in me gradually diminish into a black soot .It sears my skin and the smell of charred meat shoots up into my nose.I feel numb . Jack my brother has insisted with all his might for me to move in and live with him after â€Å"that†Ã¢â‚¬ ¦show more content†¦The paint look as if it has been used for years, stripped off and stained all around ,in places i cant reach .These dreadful brown tiles ,one of those flamboyant patterns that coils around itself ,committing each and every artistic sin known . Lifeless and insipid enough to confuse but striking and distinct enough to study. What is worse is that sickening color : a smoky, sooty, mucky brown .It is dull yet lurid in spots, a stomach churning copper brown.The color itself churned my stomach.Vomit crawled up my throat.I hate it. I have been here several weeks and I haven’t felt any better .Jack is gone most of the days working and Maggie wanders off with the baby for hours and sometimes the whole day. It is blessed that Maggie is so good with the baby.I get all jumpy when i see a baby ,I envisioned them in their new born state .Body red as cherries ,skin vermillion and bruised encrusted in a gloopy syrupy cheese like mass.Their body lanky and scrawny and hands so huge it looked like gloves. I’m getting used to my room ,in fact pretty fond of it inspite of those floor tiles .Perhaps because of them worries resides in my mind daily. Just the other day I took the rug from the baby’s room when Jack and Maggie was asleep .As I trod purposefully across the hall , a regular recurring ticks and creaks occur much like a metronome guiding my path .An indistinguishable form creepedShow MoreRelatedHybrid Model Of Frfs And Rnn2357 Words   |  10 PagesFigure 4: Knowledge Extraction Framework The proposed model is a fuzzy rough hybrid system for diagnosing breast cancer patients. The diagnoses system is composed of preprocessing and classification phases. The hybrid is consisted of three main sub modules. The first sub module is responsible for the selection process. It preprocesses the data sets by eliminating the irrelative attributes. The framework utilizes a fuzzy rough algorithm to handle the uncertainty nature of the medical data. The secondRead MoreRough Draft1035 Words   |  5 PagesKatelyn CWV M-W-F 9:50am 12/6/13 Prof. Sharpe God has been a very important part of my live since I was a very little girl. When I was only a couple of months old I was baptized. That was my first spiritual encounter with God. I then proceeded to commit my first communion in third grade. I then received my confirmation when I was in eighth grade. Like I said before God has been a very important part in my life for a very long time. Who is God? What are his characteristics? I believe thatRead More Rough Riders Essay825 Words   |  4 Pages nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;ROUGH RIDERS nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Ben Kerfoot nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Read MoreSummary Of The Rough Cotton 1527 Words   |  7 Pages The rough cotton rubbed an itch against her delicate skin. Dylan had asked Silas for her own room despite him explaining only a basic one was available. Still, she’d expected better. Twisting her body, she wished she had a window, the sunrise to greet her into the morning, instead she was sheltered in a darkened room. Despair lingered like a physical presence and several times Dylan swore she’d seen James in the corner of her eyes. He knows I’m here†¦He’ll find me. 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All this because of where they were fromRead MoreRough Water Ahead1346 Words   |  6 PagesThe detailed calculation is included in the attachment â€Å"rough water ahead.xlsx† Alternate Facts: Would the outcome of the recoverability and impairment tests change if the probability assessment was revised such that there was a 50 percent, 40 percent, and 10 percent probability of scenarios A, B, and C occurring, respectively? If so, how? An impairment of 0.62 million should be recorded. The calculation is included in the attachment â€Å"rough water ahead.xlsx†Read MoreHamlet Rough Draft1523 Words   |  7 Pagesnever mind to everything and chickening out. He thinks about a plan to make, then decides against it. â€Å"Why† is what I have to ask? Why didn’t Hamlet do everything he wanted to? Maybe his life would have changes completely and he would be in such a rough state. Maybe his life wouldn’t have changed at all. In Act Five Scene 1, Hamlet finally confesses his true love for Ophelia, who has already committed suicide. As if saying this is going to bring her back to life, he fights with her brother LaertesRead MoreAccounting Rough Waters2652 Words   |  11 PagesThis case gives students an opportunity to determine the accounting for impairment of long-lived assets in accordance with ASC 360-10. Applicable Professional Pronouncements ASC 360-10, Property, Plant, and Equipment: Overall (ASC 360-10) ASC 360-10 provides guidance on accounting for property, plant, and equipment, and the related accumulated depreciation on those assets. This Subtopic also includes guidance on the impairment or disposal of long-lived assets. ASC 360-10 notes that long-lived

Preventing Deadly Diseases Vaccines - 649 Words

Vaccines have blocked health crises throughout the years. When blocking diseases (that will potentially lead to a health crisis), one immunizes. Inoculating against infection is not only safer, but less complicated, than trying to avoid bitter harm. The harm from these illnesses will be a threat to society. Some disadvantages of these threats, consist of harsh diseases that lead to severe injuries or (in some cases) death. Preventing a health crisis is simpler when using antibiotics, such as vaccines. When vaccinating against harsh diseases, one prevents a health crisis. Preventing deadly illnesses with vaccines is safer than attempting to avoid them. Through avoiding these viruses, there is a greater gain than loss in benefits. Benefits will build on each other by immunizing. These profits can be seen as an example in hospitals and daily homes. A good example of this is in the article â€Å"Straight Talk about Vaccination† (by Daley and Glanz, 2011). â€Å"Unless this message gets spread widely and well, too many doctors and parents are going to find themselves in emergency rooms and isolation wards, watching children suffer with devastating effects of†¦preventable infectious disease[s].† Watching these children suffer is unquestionably wrong. By preventing young children from getting sent to an emergency room, we must vaccinate. Without vaccination one will become infected, as will the group around him. Blocking illness with immunizations is safer thanShow MoreRelatedVaccines And Its Effects On Children1463 Words   |  6 PagesA vast number of diseases have devastated our country for ages. It was not until 1796 when Edward Jenner revolutionized medical technology, with the first record of vaccines. Vaccines have diminished these diseases going from very common to little or none. Setting requirements on vaccines will not assist the reduction or eliminate them, but will also protect our youth from the wide-spread variety of deadly diseases. Multiple individuals do not truly understand what vaccines are and their trueRead MoreThe Importance Of Vaccines And Its Effect On Children915 Words   |  4 PagesThe Importance of Vaccines Having a baby utterly changes the perspective of the parent. They no longer are self- involved, but now have this new life they brought into the world. Nothing else can give a person the same joy that being a parent can bring. A parent would do anything for their child to protect them and give them the best life imaginable. A parent would never wish an illness upon their child and would do everything in their power to prevent their child from getting sick. 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This virus has been killing hundreds of thousands annually, in

William Swift s A Modest Proposal - 1483 Words

Argument Analyzation of â€Å"A Modest Proposal† In the 1700s, Ireland was under the control of the British. They also owned Northern Ireland. The British were causing immense numbers of problems for the Irish people because their policies were leaving people homeless and starving. Jonathan Swift was a man who was born and raised in Ireland during these times. He engrossed himself in Irish politics especially during this time. Swift saw the struggles of the Irish people and became outraged by their conditions. He decided to fight against the British’s actions in a unique way, hoping that it would end this time of extreme poverty for the Irish. To do so, Swift wrote the satirical essay â€Å"A Modest Proposal†, using the voice of an upper class†¦show more content†¦The first way Swift does this is by using logos throughout his essay in a way that seems ridiculous, but is quite simple to catch his meaning. On the second page of his essay, Swift calculates the numbers of â€Å"children of poor parents annually born† (Swift 764). Though his voice and main purpose is of annoyance and heading toward the solution of eating the children he’s presenting the numbers of poor children in his country, which he concludes is 120,00. This is highly effective for the argument Swift is making because it causes the readers to be aware of the large numbers of poverty right outside in a more subtle than straightforward way. Another attempt at logos is when Swift argues that, â€Å"infants’ flesh will be in season throughout the year, but more plentiful in March†¦Ã¢â‚¬  (Swift 765). Swift explains that according to a French physician, after lent an even larger amount of children are born. This is supposedly an exceptional proposition in the speaker’s perspective because there would always be an abundant number of children to eat. Swift’s actual purpose, though, is to show the audience how insensitive it is to ig nore the needs of all these starving children. Pathos is used very effectively when Swift describes the homeless on the streets of Dublin in the first sentence; â€Å"It is a melancholy object to those who walk through this great town or travel in theShow MoreRelated Naked Lunch and A Modest Proposal Essay1420 Words   |  6 PagesNaked Lunch and A Modest Proposal In 1729, Jonathon Swift published an essay titled A Modest Proposal, which dealt with the issue of homelessness among the poor families of his country. His satirical proposal to control the population of homeless children stirred a debate on the morality of his proposal. Two hundred and thirty years later in 1959, William S. Burroughs published a novel entitled Naked Lunch, which dealt with the desperate struggle of drug addiction and the governments role inRead MoreA Modest Proposal By Jonathan Swift1340 Words   |  6 PagesA Modest Proposal was written in the year 1729 by the famous satirist Jonathan Swift. In his work he outlines the pros of eating unwanted children of Ireland for economical benefits in a time of great poverty. While the reader can obviously discard the idea of eating children, in his proposal, in a roundabout way, Swift speaks to hard pressing issues of the time. The state of Ireland is well described by Swift in this piece. He speaks of woman who â€Å"instead of being able to work for their honestRead MoreLiterary Analysis : Jonathan Swift1425 Words   |  6 PagesII Oct. 27, 2015 Literary analysis The author I decided to write about is Jonathan Swift for he had a keen sense for effective sarcasm. As Jonathan Swift said â€Å"The proper words in the proper places are the true definition of style.† Though he was known in different ways, he was mostly popularized through his gift in writing, particularly his satire, or his use of humor and irony, essays. Through out swift life, there has been plenty of events where I believe shape the way he was, hence his writingRead MoreAnalysis of Jonathan Swift ´s A Modest Proposal Essay532 Words   |  3 Pagesissue hasn’t been fazed a bit. From Jonathan Swift’s Modest Proposal, he clarifies the poverty issued throughout Ireland in the early 1700’s and how one suggestion could change it all. Elaborated from the Literary Reference Center, â€Å"A Modest Proposal, like Gulliver’s Travels, transcends the political, social, and economic crisis that gave birth to it, woeful as they were. Packed with irony a nd satirical revelations of the human condition†¦Ã¢â‚¬  Swift wasn’t just writing a masterpiece, but an intended,Read MoreAnalysis Of Swift s A Modest Proposal 1546 Words   |  7 PagesRoepe EN323 Rzepka 3/9/15 Swift and Blake’s Use of Irony and Persona In Satire In the context of political questions and social activism, irony, exaggeration, humor, and ridicule are all valuable rhetorical tools to expose faults and make a point (New Oxford American Dictionary). Both Jonathan Swift and William Blake confront social systems of oppression in their literary careers, most notably with A Modest Proposal and Songs of Innocence respectively. Swift’s A Modest Proposal is an address to the wealthyRead More 18th Century Literature Essay648 Words   |  3 Pagesdiary, he shows the historical background and culture of the 18th century. The reader is able to understand the values and ethics of the time through the description detailed by Samuel Pepys and the reader is also exposed to the life a man in the 1660s. A Journal of the Plague Year is an example of historical fiction. Defoe uses wide ranges of vivid descriptions including verisimilitudes and imagery, to give the reader a realistic feel of what took place through the eyes of a witness. This literaryRead MoreThe Irish Potato Famine and the Population and Social Trends through 1700-18501295 Words   |  6 Pagesto decrease 20-25% and it did not stabilize again until the 1930’s. Although there was a potato crop failure in Europe in the 1840’s, one third of the Irish population was dependent on this crop. This was inevitable due to the sole dependency of the Irish people on home-grown potatoes and the population almost doubling from 1800 - 1840. The journal, â€Å"Spaces for Famine: A Comparative Analysis in Ireland and the Highlands in the 1840’s† by Liz Young states that â€Å"if the crop was poor or failed, familiesRead MoreThe War of the Ants1689 Words   |  7 Pagesapproximations based on Amazon.com listings) Henderson, Bobby, The Gospel of the Flying Spaghetti Monster (New York: Villard, 2006). ISBN: 0812976568. $11.16. Strunk, William, and E. B. White, The Elements of Style, 4th ed. (Needham Heights: Pearson). ISBN: 020530902X. $9.95. Swift, Jonathan, A Modest Proposal and Other Satirical Works (Mineola: Dover, 1996). ISBN: 0486287599. $2.00. Course Packet (provided on first day of class--but which will expand throughout the course)Read MoreHistorical Archaeology Of The 19th Century1917 Words   |  8 Pageslong, expensive wars between King James and who would later be referred to as king William in Ireland. After the defeat of King James laws were passed that made it so that Catholics could not hold positions of power, own land or event vote. And Presbyterians could own land but could not vote. The land that could not longer be owned by the Catholics The defeat of James forces by his Protestant son-in-law, William of Orange, Ireland had become a Protestant-dominated country by the end of the seventeenthRead MoreGulliver ´s Travels by Jonathan Swift: Biographical Summary1982 Words   |  8 PagesGulliver’s Travels – Jonathan Swift – Biographical Summary Jonathan Swift was born on November 30, 1667 in Ireland to English parents, Jonathan and Abigail. His father, Jonathan, died shortly after his birth, leaving his mother to raise him and his sister alone. In Ireland, Swift was dependent on a nanny for three years because his mother moved to England. The young man was educated because of the patronage of his Uncle, Godwin Swift. Godwin sent him to Kilkenny Grammar School at age six, which

Journalism And Culture Are Inextricably Related, Cultural,...

While journalism and culture are inextricably related, the degree and influence of this relationship is difficult to categorize, given its symbiotic nature, and fluctuating parameters. To assert journalism wholly or exhaustively reflects culture would be misrepresentative, as systemic social, cultural, political, and financial factors also coalesce to define cultures. However, equally, to say journalism does not impact perceptions of culture would be erroneous, as journalism’s agenda-setting role influences the degree of thought citizens assign to cultural factors. Moreover, the fragmented, pluralistic cultural landscape - an indication of the prominence of sub-cultures and multiculturalism - dictates relationships between journalism and†¦show more content†¦Firstly, examinations of culture, sub-culture, and hegemony will occur, contextualising issues. To comprehend journalism’s relationship with culture, one must first understand what ‘culture’ d enotes. Thereafter, focus will switch to media representations of women. In doing so, women as both journalists and sources will be analysed, demonstrating stereotypical and victimising frameworks used to represent females in media coverage. These theories will be exemplified with examples from mainstream news, before discussing the issue’s circular and endemic nature. Finally, governmental and corporate impacts on journalistic practices will be analysed, displaying the extensive, engrained nature of these cultural distortions. Ultimately, while journalism does express culture, these expressions are often myopic and reductive, failing to appreciate cultural nuances, and instead presenting narrow expressions of broader cultures. However, to fully comprehend these cultural misrepresentations, contextualisation is necessary. In doing so, defining culture, and exploring the relationship between journalism and culture, is fundamental. Accordingly, Motes and Hess (2006, p.55) identify that culture is a social construct, which encompasses, â€Å"†¦values, norms, belief systems, ways of thinking and acting, language and other characteristics that are passed down.† Motes and Hess (2006, p.56) expand, remarking: â€Å"†¦manifestations of culture, such as food, music,

Thomas Manns Death in Venice free essay sample

A literary review of Thomas Manns `Death in Venice`. This paper analyzes `Death in Venice` by Thomas Manns with an emphasis of how the book and characters parallel the writers own life experience. `This second critic notes Manns use of this method he called myth plus psychology which plots Aschenbachs descent into a chaotic heap where both myth and psychology play equally important roles. (SparkNotes) He describes the idolized Tadzio mythically in the same level and manner as Greek sculpture, the god of love, Hyacint and Narcissus and Platos character Phaedrus. He also likens Aschenbachs cruise into a lagoon in Venice to that across the River Styx in the Underworld, where strange red-haired figures appear and reappear to Aschenbach to symbolize demons, probably also the furies of his moral conscience. As to the psychology part, Aschenbach always has a firm control and repression of his libido through the years of maturity. We will write a custom essay sample on Thomas Manns Death in Venice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But this undue control and denial of something vibrant and powerful underneath merely leads such force to show up in other and indirect ways, per Freudian explanations. These indirect expressions include intense dreams and visions and the worship of a strange god. (SparkNotes) Moreover, this `orgiastic worship` of the strange god (SparkNotes) is likely an epitomizing of the Freudian desire to ultimately abandon oneself to such longing in and through death.`

Steve Jobs vs Tim Cook free essay sample

Steve Jobs versus Tim Cook: Has the Apple © fallen from the tree? Thesis: Apple has achieved more success under the leadership of Steve Jobs than under the leadership of current chief executive officer (CEO) Tim Cook due to differences of management style, research and development and Apple’s profitability as a result of these differences in management. I. Apple has had great success under the leadership of Steve Jobs and Tim Cook. a. Steve Jobs was CEO twice, 1976 1989 and later from 1997 2011 b. Tim Cook was COO during Job’s second reign and has acted as CEO after Jobs. II. Steve Jobs acted as an innovative micro-manager, which lead Apple to create a new market for different devices. a. He invented the iPod, a user friendly mp3 device, and iTunes, a web service to buy music, which brought Apple large profits and continues to do so today. b. He invented the iPhone, a user friendly smart phone, which launched the smart phone market we know today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. c. He invented the iPad, a user friendly mobile entertainment device, which launched the tablet market we know today. Apple monopolized the tablet market until recently. d. Each of these new innovations brought record profits to Apple, which diminished as new competitors entered the market. e. This is due to Job’s laser focus for innovation and risk taking. III. Tim Cook’s Laissez-faire style of management maintained Apple’s place as one of the best technology companies in the current market. a. Tim Cook focuses on optimization rather than innovation. As such he brought updated changes to iPhone, iPod and iPad. b. Changes were necessary to compete in the saturated smart phone, tablet, and mp3 player market. c. Many senior managers left Apple due to Cook’s focus on profit which is a shift from Jobs’ focus on innovation. d. Profits are not as high as they were under Jobs due to the saturated markets that Apple competes in. IV. Conclusion Apple has achieved more success under the leadership of Steve Jobs than under the leadership of current chief executive officer (CEO) Tim Cook due to differences of management style, research and development and Apple’s profitability as a result of these differences in management. Apple has had great success under the leadership of Steve Jobs and Tim Cook. Under the leadership of Jobs as the CEO of Apple from 1976, and until he was forced out in 1985, (by then CEO John Sculley, the man he had brought in to run Apple while he specialized in developing products) he created some of the most innovated products such as the Apple I, II , IIe, III, Apple Lisa, Apple Macintosh , Laser Writer, iMac, Final Cut Pro, Power Mac G4, Power Book G4. (rose) After his ousting from the company that he founded, Jobs went on to start NeXT/Pixar; where he began his work on the OSX operating system. (Allen) Apple, when on to create several versions of their Mac system, but by 1992 , sales of Macint osh computers suffered due to the mass availability of inexpensive PC clones, and for the first time in its history, Apple resorted to marketing clones during the late 1980’s until Jobs returned to the company in 1997. (Powell) Once Jobs returned to Apple, he began steering the company towards his original back to basic approach to technology. In 1998, during Steve Jobs second reign as CEO of Apple, he hired Tim Cook of Compaq to work on overhauling Apples manufacturing and supply chains, which had become stagnant for more than a decade under different leadership. He closed factories and warehouses, replacing them with contract manufacturers, causing the companys inventory to fall from months to days. In order to revive the company, Cook created a system that would be the envy of gadget-makers around the world company by outsourcing almost all of Apples manufacturing overseas. By doing this, Apple could predict demand and delivering products on time, which is crucial in the technology industry where new products could cannibalize existing offerings. (O’Brien) In 2004 for several months served as CEO of Apple, while Jobs battled with health issues, and in 2007 Jobs promoted Cook to COO and in 2011, Jobs pushed for Cook to become his successor. (O’Brien) Steve Jobs acted as an innovative micro-manager, which lead Apple to create a new market for different devices. His devotion, drive, technological skills, attention to detail, and the hiring of capable people to work with helped him invented the iPod, a user friendly mp3 device, and iTunes, a web service to buy music, which brought Apple large profits and continues to do so today. The iPod changed the way we consume music and reshaped the music industry and iTunes helped consumers download, and organize digital audio and video on personal computers. (Rose) In 2007, Jobs invented the iPhone, a u ser friendly smart phone, which launched the smart phone market as we know it today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. Although, other competitors are producing smart phones, Apple still continues to be successful when it comes to sales. For instance, Apple’s new iPhone 5S models sold more than 9 million units in their first weekend, and the company has earned praise for overhauling its iOS mobile operating system. (Gross) The 2010 iPad, a user friendly mobile entertainment device, which launched the tablet market we know today. Apple monopolized the tablet market until recently, as companies such as Samsung, and Kindle came popular. Each of these new innovations has brought record profits to Apple, which diminished as new competitors entered the market. However, with the new release of the iPad Air and the new iPad mini, Apple beat all other tablets in new activations following the four-day shopping spree from Black Friday to Cyber Monday. (Whitney) According to Localytics, activations of the new iPad increased by 51 percent this past weekend compared with those from the prior weekend. That volume put the new Air on the top of the tablet sales, followed by the new iPad Mini in second place with 26 percent more activations than those during the prior weekend. (Whitney) This is due to Job’s laser focus for innovation and risk made Apple so successful. Apple was so innovated because Jobs was not afraid of taking risks. He never market tested his products, just simply relied on his judgment and perfectionism. (Allen) He set aggressive and sometimes unrealistic targets and motivated his employees sometimes by being criticism to deliver with excellence. (Kosner) Tim Cook’s Laissez-faire style of management maintained Apple’s place as one of the best technology companies in the current market. Take over as CEO for Apple has not been easy, especially since he has a completely different management style that Jobs. Since, Cook took over in 2011, the company’s environment is more calm and relaxed. Unlike Jobs, he delegates orders to his employees, and is known to sit quietly, and rock with his hands folded in front of him, while listening in meetings. Employees become concerned only if the pace of his rocking changes. (Kaiser) Cook, in other areas has stepped up in ways that Jobs would not have. For instance, he is fixing big problem within Apple such as the iPod-related public relations problem, involving a sweatshop working conditions in China, and Apple now tracks and reports hours of a million workers to avoid illegal overtime in their factories. (Musgrove) he has fixed the Apple maps disaster problem by firing of mobile software chief, Scott Forstall, and had Eddy Cue of the company’s internet services step in to fix the problem. (Gupta and Henderson) Tim Cook focuses on optimization rather than innovation. As such he brought updated changes to iPhone, iPod and iPad. He has a released the new iPhone 5, 5c and 5s series and made upgrades to the iOS operating system, iPod line and the new iPad Mini at a size that Jobs once dismissed as too small. (Kaiser) Changes were necessary to compete in the saturated smart phone, tablet, and mp3 player market and success of the new iPhone 5 series, iPad mini with the high resolution Retina display has boosted sales that had caused Apple stock to fall earlier in the year. But Cook and Apple will need to produce completely new products if Apple is going to continue their innovation and sales. (Gupta and Henderson) Many senior managers, and in particularly hardware engineers have left Apple due to Cook’s focus on profit which is a shift from Jobs’ focus on innovation, but overall the company’s number of employees has grown exponentially. (Appleinsider) Profits are not as high as they were under Jobs due to the saturated markets that Apple competes in and also due to the fact that Apple did not launch and major updates in the first six months of 2013. This however was considered a dry spell for Apple, a company that had seen tremendous growth in the past ten years. (Kaiser) In conclusion, Tim Cook is not Steve Jobs, he is determined to put his own stamp at Apple rather than being content living under the shadow of Steve Jobs. Cook has dealt with many issues at Apple professionally and has apologized to the public about mistakes that Apple has made such as the working conditions in China and the Google Maps disaster. He has offered fixes to employee morale, and a better working environment, where employees aren’t afraid on making a mistake. It has only been two years, since Cook took over as CEO, and Apple has continued to produce new products concluding that the Apple hasn’t fallen from the tree.